Edelman Digital is My New Home

by Caleb on March 3, 2010

Joining Edelman Digital

It’s official: I’ll be starting at Edelman Digital on March 15. And I couldn’t be more excited.

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Measuring Social Media at Flrrsh Social Media + Marketing

This is a guest post by the great Rebecca Denison, an up-and-coming superstar in the PR/social media measurement space. Check out Rebecca’s blog (especially on Thursdays…) or chat with her on Twitter.

So we all know that social media is a game-changer. All the social media folks have been talking for months about how we cannot apply the same tactics and strategies to social as we have to traditional media. If you apply the same thinking to measuring social media, should we apply traditional methods to this new medium?

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Confession: I Suck at Many Things

by Caleb on February 22, 2010

I Suck at Basketball

Just got back from the gym, where I’m known to go (if the occasion is right). When I go I like to play basketball. It makes going to the gym actually fun. But this last trip was frustrating.

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Friday Reads

February 19, 2010
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Once again I’ve overwhelmed by the quality of the ideas I read from week to week. Many things are changing in the tech/social media/marketing worlds… it’s hard to keep up.
But here again is my humble attempt to point you to some interesting things I’ve been reading. Enjoy.

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Community First. Word of Mouth Second.

February 15, 2010
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Often when people talk about wanting “word of mouth”, they’re really talking about wanting something quick and easy. “Let’s make a word of mouth campaign,” roughly translates to “Let’s make something that’s going to get a lot of people talking about us in a short amount of time.”
Here’s my problem with that line of thinking: [...]

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Friday Linkage

February 12, 2010
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Been swamped this week with good (but time consuming) things, so I haven’t had any time to blog. But I wanted to make sure to still point you to some interesting things I’ve been reading.

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Friday Linkage

February 5, 2010
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Just realized that a lot of my recommended reads this week are lists. 5 ways to do this, yadda yadda yadda. Ah, well. Still good stuff. Enjoy!

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Plan For Your Death

February 4, 2010
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I don’t mean for this post to be morbid, but let’s face facts: you’re going to die one day. I’d like you to take a moment and let that sink in. And then take advantage of it.

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What Waiting Tables Taught Me About Marketing

February 3, 2010
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In college, I was a waiter. I suspect this is the case with many of you as well.
Recently I had a conversation with a friend about it, and as I reminisced about my waiting days I realized that waiting tables actually taught me a lot about the way a successful business works. The same principles [...]

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Caleb Gardner - Social Media, Marketing and PR Consultant for Chicago and Beyond

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