Comments on: Do We Really Have to Start from Scratch with Social Media Measurement?

By: Maria Ogneva

Maria Ogneva — Mon, 08 Mar 2010 18:23:28 +0000

I think the tendency has been to throw out the old fundamentals completely, but as you pointed out, there’s a lot of value in “refurbishing” these fundamentals to fit the current landscape. The larger themes are still the same: driving people to your destination, converting them to participants and members and then to customers.

Cheers!

Maria Ogneva, Social Media Director, Biz360
@themaria @biz360

By: SpeakTheCulture (Heather Daigle)

SpeakTheCulture (Heather Daigle) — Tue, 02 Mar 2010 23:33:02 +0000

Twitter Comment

RT @Adrianaology Do We Have to Start from Scratch w/SocialMedia Measurement? @rebeccadenison post on @calebgardner blog [link to post]

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By: Tom_McVey (Tom McVey)

Tom_McVey (Tom McVey) — Tue, 02 Mar 2010 22:33:48 +0000

Twitter Comment

@rebeccadenison Great post! I think it was helpful in understanding how this can be difficult to measure

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By: mollyi (Molly Ingham)

mollyi (Molly Ingham) — Tue, 02 Mar 2010 22:32:54 +0000

Twitter Comment

RT @RebeccaDenison: Do We Have to Start from Scratch w/ Social Media Measurement? Guest post on @calebgardner's blog [link to post]

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By: RebeccaDenison (Rebecca Denison)

RebeccaDenison (Rebecca Denison) — Tue, 02 Mar 2010 22:31:52 +0000

Twitter Comment

Do We Have to Start from Scratch w/ Social Media Measurement? Guest post on @calebgardner's blog [link to post]

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By: Adrianaology (Adriana Hernandez)

Adrianaology (Adriana Hernandez) — Tue, 02 Mar 2010 22:06:46 +0000

Twitter Comment

Do We Have to Start from Scratch w/ Social Media Measurement? Guest post on @calebgardner's blog [link to post] (via @rebeccadenison)

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