I’ll be spending the next two weeks doing two things: spending time with family and getting ready for the launch of Save the Cups on January 1.
Happy Holidays from me to you. See you in January.
Photo credit: riptheskull
In a world where 57 seconds is all you have to catch a person’s attention, writing compelling content–especially a compelling headline–is paramount. This is what is going to get people to stay on your page beyond the average time.
But if we’re constantly looking for ways to make people interested, divert people’s attention, shock people, isn’t [...]
I’m fresh from a trip to New York. I absolutely love the city, save for one major problem: many of its restaurants and other small businesses only take cash.
Of course the reasons are all the same: the credit card companies charge the businesses too much. This is absolutely true.
But you can’t tell this to a [...]
Be interesting.
Prove your effectiveness.
Don’t ask me for the same thing twice.
TweetsGiving, a project of the nonprofit Epic Change, began last year as a way to ask people (via Twitter mostly, as you can tell by the name) to give money around Thanksgiving. Their goal was to raise $10,000 [...]
I’ve seen businesses crippled by the overwhelming fear that someone might not like them. Why is this a bad thing? Because it kept them from moving forward. From taking risks. From standing out.
I’m not saying it’s a bad thing to cater to your target market. In fact, it’s essential to do so if you want [...]
My mantra, as you may have seen, is that your story is being told on the Web with or without your participation. But I speak to a lot of small businesses and nonprofits that don’t even know where to start when it comes to monitoring what people are saying about them.
So this post has one [...]
I just spent the weekend attending an amazing conference in Chicago called SocialDevCamp, where developers, entrepreneurs, designers and marketers came together to talk social development and strategy. Although there were presentations on a variety of topics, it was interesting how often the same advice was given: think before doing.
Industry veterans and successful entrepreneurs all had [...]
Recently Twitter launched a new feature: Lists. It’s a new enough feature that many people and organizations are still trying to figure out how to use it. But there is one part of the new lists that is not getting enough attention: the new ability to follow people without actually having to follow them.
Lists that [...]
Sometimes the tools you’re using are not the problem, and you have to look in the mirror and face the cold hard facts.
In marketing, we talk about the “Four Ps”: product, price, place and promotion. Most people focus on the promotion side: Is our advertising ROI where it should be? Is our public relations strategy [...]
